Birmingham healthcare company acquires app IP from liquidated company

Birmingham-based Salts Healthcare has acquired the ostomy peer-to-peer support mobile app, ‘Ostique Connect’. Preserving its vital supply to the ostomy community after the Company, Ostique Ltd, went into liquidation.

Ostique Limited (‘Ostique’), which was founded in 2017 to bring more choice, dignity and innovation to the ostomy community, appointed Craig Povey and Gareth Prince from Begbies Traynor as Joint Liquidators on 13 August 2025 to sell the assets of the Company as part of a managed wind down of the Company.

Ostique was a female-founded and led health tech startup whose mission was to disrupt the $3.4 billion ostomy market and empower people with stomas. Its innovative ostomy products were the first to combine material science with beautiful aesthetics, which, together with its global, online community initiatives, provide unparalleled user benefits. 

Salts Healthcare, which provides innovative stoma care products and ostomy supplies, specialist advice and ongoing support to people with stomas, has acquired the specialist Ostique Connect app.

The deal, which was completed on 12 September 2025, ensures that users of the Ostique Connect app can continue to do so but as part of the Salts Healthcare family.

Salts Healthcare is an international medical device manufacturer which was established in 1701 and is one of the UK’s oldest family-run companies.

Operating from headquarters in Birmingham, Salts is split into two divisions: Salts Stoma Care, which designs and manufactures stoma care devices and additional products and Medilink, a national network of 17 Dispensing Care Centres that supply and dispense stoma care and continence products by all manufacturers. It invests heavily in research and development and works with healthcare professionals and educational facilities to continually improve and innovate, designing products that truly change lives.

Craig Povey, Partner at Begbies Traynor, said:

“The completion of this deal means that customers of Ostique can continue to use the Connect app under the new ownership of a Birmingham-based international medical manufacturer.

“Under Salts Healthcare, the Ostique Connect app can continue to change the lives of those with a stoma. With the cultures and the intentions of the two businesses very much aligned this is an ideal fit and customers of Ostique will be pleased to hear that these companies hold the same values and objectives.”

Tom Wells, Head of Commercial at Salts Healthcare, said:

“We are very happy to complete this deal. The app that Ostique created is industry-leading and has made a big impact to the lives of those who need and use them. It was very important to us that those who have relied on this app are able to continue using it and understand that we share the same values.

“All of us at Salts are really keen to get started and add the good work Ostique has already done to our own. By adding our platform and network we are sure that this app can help more people with a stoma than ever before.”