£30m Manchester Direct Communications Firm Acquired by Leading Independent

K2 delivers direct one to one communications, via e-mail, print and other electronic media on behalf of some of the UK’s leading brands. The firm has become a leader in using data intelligently to understand customers, and target individuals with bespoke marketing information.

The deal that was structured by BPIF McInnes sees £30m turnover K2 that employs 300 staff become part of the world’s largest independent direct communications organisation. Blue-chip UK clients of the newly merged group include 90 percent of FTSE 100 companies.

Kevan Coleman, Chairman of K2, commented: “This is a fantastic opportunity to bring together two like-minded organisations, to the benefit of our combined client-base. In many areas, financial services being the most obvious, there is synergy, and therefore a stronger scale and presence for the dsi CMM Group.

Coleman, director Kevin Illingworth and 3i were the exiting K2 shareholders, and were advised by Alan Thompson at Mace & Jones.

The company helps its clients with innovative direct communications solutions across all media, from traditional printing to complex variable data output, digital print and the use of new media channels such email and web.

Dave Wilson, who led the deal for BPIF McInnes added: “The print and direct marketing sectors are changing with the tide of new media and technologies, and whilst many are left behind K2 has ridden the wave and this deal sees it take full advantage of its niche position.

“The deal offers excellent potential for further growth and the business will thrive as part of the complementary Group, with many more advantages, access to new markets and the ability to adapt and expand its capabilities.”

The expanded organisation has print, web design, data analysis, mail and distribution and fulfilment capabilities and centres in Rainham, Essex, Jarrow, Tyne & Wear and now Manchester.

Following the acquisition, the Group will employ 1,300 staff and is expected to turnover more than £110m in 2008.