Martin Kennedy advised the shareholders of Marketing Masters on the merger of its business with Spider Group to create a newly formed group called Multis Group.
Marketing Masters is a specialist telemarketing business operating in the healthcare sector primarily to large multi-national corporations. Located in Merseyside and with 15 employees, the founding director and shareholder Peter Price will continue to operate Marketing Masters and will also be the joint managing director and shareholder of Multis Group.
Multis Group has acquired the entire share capital of Marketing Masters and simultaneously also acquired the entire share capital of Spider Group, a business located in Bristol providing IT services including digital marketing and website design to SME clients. Multis Group now has the capability to combine the specialisms of the two businesses to broaden the service offering and allow an omni-channel solution to be promoted, benefiting both sets of customers.