Member of BTG Global Advisory
Commentary on AFC Bournemouth

AFC Bournemouth’s turnaround is nothing short of miraculous and is a great case study in football’s resilience.

When Gerald Krasner and I were appointed joint administrators in 2008, the club had debts of around £4m and we came very close to liquidating the business.

It was rescued at the eleventh hour thanks to huge support from its loyal fan base and the good grace of its current chairman Jeff Mostyn, who provided the funds for the following month.

Between them, Mr Mostyn and the supporters enabled the club to survive the ordeal and move out of administration, although not relegation. Such is life.

But whilst they kept their faith in the club, throwing it a lifeline worth hundreds of thousands of pounds, few envisaged that the turnaround would result in promotion to the Premiership – particularly in such a short space of time. 

Bournemouth still has debts of more than £15m but its new ranking amongst England’s top teams means the club should have no problems balancing its books next season. The value of the club is now likely to exceed £120m and sponsorship opportunities alone should more than cover any outstanding liabilities.

It’s incredibly satisfying for Gerald and me – and indeed the wider Begbies Traynor team – to see the success of a club that we all worked so hard to bring back from the brink. The effort was clearly worth it and I’m sure Mr Mostyn is one of the happiest men alive.

Julie Palmer

About the author

Julie Palmer

Regional Managing Partner

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Julie is a law graduate who qualified with Price Waterhouse in 1994. Julie joined Smith & Williamson in 1997 and became a partner in 2001. With Mike Stevenson, Julie set up Middleton Partners offices in Salisbury and Southampton, both of which are now part of Begbies Traynor.

Julie is a member of the Insolvency Practitioners Association and the None Administrative Receivers Association and is a Fellow of The Association of Business Recovery Professionals. Julie deals with all aspects of Corporate Recovery and turnaround work and takes all form of personal insolvency appointments.

Advice You Can Trust

Insolvency Practitioners Association Institute of Chartered Accountants in England and Wales R3: Association of Business Recovery Professionals ICAEW Business Advice Service Turnaround Management Association ACCA (the Association of Chartered Certified Accountants) ICAS | The Institute of Chartered Accountants of Scotland
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